Frequently asked questions
Ipsos MORI, part of the Ipsos Group, is a leading research company with global reach.
We are passionately curious about people, brands and society. We work with integrity and to the highest standards - people trust our insight. We create and integrate knowledge that inspires our clients to make better decisions that have impact.
We continuously challenge assumptions and approaches, shaping the debate rather than reacting to it. We are proud of our diverse and collaborative team and aspire to be the most interesting research company to work for.
You can find more on our website at www.Ipsos.com/ipsos-mori/en-uk
The KnowledgePanel is used by a wide range of different organisations. These include universities, public health bodies, charities, government organisations and well known companies.
After completing each survey, you will receive points which can be exchanged for vouchers that can be used with a number of retailers.
We absolutely encourage you to participate in as many as you can, however there’s no obligation to take part in all of them.
We have invited a small number of households across the UK to join the panel. No other household can take the place of yours. We have carefully selected addresses across the UK according to scientific principles to ensure our surveys are of the highest quality.
Only individuals who live in households that were invited by Ipsos MORI can join the KnowledgePanel. If you were invited to join you cannot pass the invitation on to friends or family who do not live in your household.
When you sign up, we’ll ask for a little bit of information about you so we can know about what types of people are participating in our surveys. It will also mean we can invite you to surveys that are relevant to you. This includes things like age, gender, what type of work you do etc.
At Ipsos MORI we take privacy very seriously. We are a member of the Market Research Society and abide by the MRS code of Conduct and GDPR. All information that you give us will be treated in the strictest confidence, and your identity will not be passed on to a third party or connected to your answers in any way unless you expressly tell us to.